Vickie Mabry
With a degree in Journalism from UGA, I've built a career in public relations, marketing and communications for associations. My clients have represented a diverse mix of industries -- from food and beverage manufacturers and restaurants to product fundraising. My writing experiences have been equally diverse -- from newsletters and magazine articles to corporate brochures, annual reports and awards ceremony scripts with supporting PowerPoints. I've developed successful media campaigns to lay and trade press that resulted in unprecedented media impressions. My clients have landed on the pages of Life Magazine, Better Homes & Gardens, Gourmet, Bon Appetit, Southern Living and a host of well-respected newspapers and industry trade publications. I love good story telling, the occasional unorthodox approach and the notion that a good lead can draw in even the most hardened reader.
Fundraising Safety PSA
The death of a young New Jersey boy killed after knocking on the wrong door while selling items for his school's fundraiser was a tragic and galvanizing moment for the product fundraising industry. Though discouraged by reputable companies, the practice of unsupervised door-to-door sales by children had to be stopped. Companies stepped up their warnings to parents, teachers and students. After an intensive fundraising drive among members, AFRDS produced this Public Service Announcement that aired 7,151 times on 110 stations in 71 markets and 36 states. Total audience/impressions: 22,174,279. The supporting radio PSA reached an audience of 15,294,000. I hope the next time I have this opportunity that it is under much different circumstances.
Fundrasing Edge_Mission Possible
An award-winning publication, The Fundraising Edge newsletter, was produced twice a year and included original illustrations by a well-known local artist to underscore the content of each newsletter. I wrote the words. He drew the pictures. A true collaboration.
Fundraising Edge_Spring 2003
An award-winning publication, The Fundraising Edge newsletter, was produced twice a year and included original illustrations by a well-known local artist to underscore the content of each newsletter. I wrote the words. He drew the pictures. A true collaboration.
Win-Win Ways_Today's School_p 1
One in a series of article placements in publications read by parent volunteers, faculty advisors, elementary and high school principals.
It's a Love Hate Thing_NAESP
One in a series of article placements in publications read by parent volunteers, faculty advisors, elementary and high school principals.
Always Hire a Professional_Student Activity Advisors_p 1
One in a series of article placements in publications read by parent volunteers, faculty advisors, elementary and high school principals.
Why I Kissed a Pig_Fundraising Essentials_PTA
One in a series of article placements in publications read by parent volunteers, faculty advisors, elementary and high school principals.
